About Me
Welcome to my professional story, built through diverse work experiences and continuously developing skills.
- Get to Know Alea
Something about my history
My journey began with a strong technical foundation in a Technical School focused on IT, where I gained knowledge in software, hardware, and Pascal programming. This early training provided me with a structured logical approach that I now apply to data analysis.
My education continued at university, where I studied Communication Sciences. This equipped me with a deep understanding of how to connect with audiences and craft effective messages.
Concurrently, I launched my professional career in media, taking on roles that included writing, production, broadcasting, technical operation, and photography. This period offered me a unique perspective on content creation and audience engagement.
My entry into the digital professional world led me to work across various departments and sectors: from institutional communication to digital marketing in fashion and e-commerce, as well as in marketing and web development agencies serving a diverse clientele. These experiences have allowed me to develop not only advanced technical and analytical skills but also essential interpersonal competencies such as effective communication, problem-solving, and leadership.
Project Statistics
My Professional Philosophy: Data, Purpose & Collaboration
- My professional goal is to focus on data analysis, helping businesses grow in alignment with my personal values. I achieve this through clear technical processes, working with inclusive methodologies, and being part of collaborative teams.
- My core values—the pillars that drive me forward—are: Freedom, Curiosity, Service, Honesty, Justice, and Adventure. These principles guide my work and my interactions with every client and project.
What I Bring: My Differentiator
My commitment and focus translate into tangible value for your business:
Effort, Enthusiasm & Dedication: I love working in a team and am driven to achieve objectives with great discipline and proactivity.
Analytical Ability & Business Acumen: I have a keen eye for detail and a strong ability to make data-driven decisions that are always oriented towards business results.
Adaptability & Problem-Solving: My strong capacity for organisation, planning, and adapting to change allows me to successfully resolve conflicts and issues. I’m motivated to research new resources and find different ways of doing things, always adding extra value.
- Professional Experience
Professional Experience Digital Analyst, Paid Media Consultant & Trainer
Remote. As an independent digital marketing and analytics consultant, I design data- and performance-focused campaigns and offer strategic consultations to align creativity, measurement, and business objectives. I also deliver Google Ads courses and customised training for professionals aiming to enhance their digital impact.
Freelance
2018 - Present
Growth Marketing Analyst
Palma, Balearic Islands, Spain | Remote. I support growth marketing strategies, performance marketing, and data analytics for brands and projects, with a strong emphasis on optimisation and data-driven decision-making.
AUX Studio
2025 - Present
Digital Analytics
Bilbao, Spain | Remote. Responsible for the collection, transformation, analysis, and visualisation of web and app data using Google Analytics 4, Firebase Analytics, Google Tag Manager, and Looker Studio. I design and execute digital measurement and analytics plans, identifying insights to improve conversions. Experienced in data modelling, digital marketing, and BI tools. I’m a team player who excels at problem-solving and proactivity in high-level projects.
LIN3S
2024
Paid Media Specialist & Analyst
Palma, Balearic Islands, Spain | Hybrid. A key role within the Paid Media and Analytics department, where I developed advanced skills in managing high-budget advertising campaigns across various platforms. Experienced in web and digital data analysis to understand trends and behavioural patterns, optimising businesses based on data. Committed to leveraging the latest tools and techniques to maximise ROI. I also trained a full team in processes and tools.
refineria
2021 - 2023
Senior Media Buyer
Uruguay | Remote. A member of the B2B marketing team, specialising in the software industry with clients like Microsoft. Experienced in paid media, data analysis, developing successful lead generation campaigns, and making data-driven commercial decisions.
Boomit
2021
Performance Marketing Manager
Córdoba Capital, Argentina | On-site Team leader responsible for digital communication planning and advertising campaigns for high-budget clients. Focused on results, team management, and communication strategies to achieve objectives and exceed expectations.
25Watts
2018 - 2019
Online Advertising Executive
Córdoba Capital, Argentina | On-site. Responsible for digital advertising implementation, data analysis, and optimisations. Managed client accounts and generated monthly reports.
25watts
2017-2018
Digital Marketing Executive
Córdoba Capital, Argentina | On-site My first role in digital marketing for an online men’s fashion company. Responsibilities included social media management, graphic design, digital marketing strategies, Google/Facebook Ads campaigns, online store administration, developing advertising concepts, and email campaigns.
Panther
2017
- Soft Skills
Problem-solving
Attention to Detail
Adaptability to Change
Team Management & Leadership
Critical Thinking
Organization
Creativity and visual thinking
Initiative
Impact commitment
Collaborative work
- Hard Skills
DATA ANALYTICS & BUSINESS INTELLIGENCE
Focused on the ability to extract insights and make informed decisions from large volumes of data
VISUALIZATION & REPORTING
Focused on the ability to effectively communicate insights and build dashboards
DIGITAL MARKETING & PERFORMANCE OPTIMIZATION
Focused on the ability to drive growth and visibility through paid and organic digital channels
WEB PROGRAMMING & AUTOMATION
Focused on the ability to build custom solutions, integrate systems, and streamline processes
- My Academic Background
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Computer Science Technician (2007 – 2009)
High school studies at a vocational technical school, focused on computer science.
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Bachelor's Degree in Social Communication (2010 – 2015)
National University of Central Buenos Aires, Faculty of Social Sciences (Specialization in journalism).
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Diploma in Digital Marketing (2016)
FICDE LATAM Institute – Córdoba, Argentina.
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Data Science Course (2020)
7-month intensive digital course at Acámica (now DigitalHouse).
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Data Analytics Course (2022 – 2023)
Intensive Data Analytics course with SQL, Power BI, and Python tools at UNICORN PROJECT. Currently an active member of the community, continuously learning and growing within it.
My Personal Side: Travel, Well-being, and Nature
Get In Touch
If my profile resonates with what you are looking for, please send me a message.
