Digital Strategy & Audit: Your Blueprint for Actionable Growth
Investing in digital tools or campaigns without a clear direction can feel uncertain. That’s why our Digital Strategy & Audit service is the essential starting point for any business aiming for sustainable, purposeful growth. It’s a personalized, in-depth look at your digital ecosystem that provides the clarity you need to make informed, strategic decisions.
n today’s digital world, investing in tools or campaigns without a clear direction can feel like navigating uncharted territory. That’s why this service is the essential starting point for any business aiming for sustainable and purposeful growth. It’s a personalized consultation, a deep dive into your digital ecosystem that gives you the clarity needed to make informed, strategic decisions.
This service provides a comprehensive digital audit. If you’re looking for a technical and detailed analysis of your paid advertising campaigns, you can check out my specific service for [Google Ads & Social Ads Audit].
As a digital consultant and analytics specialist, my approach goes beyond just treating symptoms: I identify root causes, spot opportunities, and offer you a 360-degree view of your online presence—covering tagging, web, data, and objectives. This ensures every action aligns with a solid, actionable strategy.
Conversion Rate Optimization (CRO) is a key pillar of my work. Through data analysis, testing, and improving crucial elements (like design, content, or calls to action), we aim to maximize the conversion of visits into real results, thereby optimizing your funnel’s performance and return on investment.
What is Digital Strategy & Audit?
Digital Strategy & Audit is a fundamental process that combines an exhaustive diagnosis of your current situation with the creation of a tailored digital strategic plan. It’s not just a technical review; it’s a holistic evaluation designed to understand where you are, where you want to go, and the most efficient path to get there. It’s your 1:1 consultancy for growth.
This service can be crucial because it allows us to:
- Gain Strategic Clarity: Understand the current state of your digital ecosystem (website, apps, social media, campaigns, data) and identify its strengths and weaknesses.
- Define Clear Objectives: Align your digital actions with your overall business goals, ensuring every effort contributes to real growth.
- Optimize Resources: Identify areas where your digital investments (time, money, effort) can be most efficient and profitable.
- Develop an Actionable Plan: Obtain a clear and prioritized digital roadmap with concrete steps for implementation.
- Minimize Risks: Avoid investments in ineffective tactics or unnecessary tools.
- Drive Strategic Growth: Transition from isolated actions to a coherent, results-oriented digital strategy.
In essence, this digital consultancy provides you with the intelligence and direction needed for comprehensive digital optimization and a clear focus on Conversion Rate Optimization (CRO).
Comprehensive Analysis of Your Digital Ecosystem
As a digital analytics consultant, my methodology combines personalized collaboration with in-depth analysis. I work in a 1:1 format to ensure every recommendation is aligned with your specific context, data, and real business objectives.
01
Data Collection & Analysis
Website / App: Evaluation of user experience, technical performance, content, and conversion capability. We detect friction points and key improvement opportunities.
Current Campaigns (Google Ads, Social Ads, etc.): Strategic audit of campaigns to review their alignment with business objectives and conversion potential (this is not a technical audit; for that, please see the specific service for [Paid Media Audit]).
Existing Digital Analytics: Review of the implementation and quality of tools like Google Analytics and Tag Manager. We validate if available data is reliable and useful for decision-making and CRO strategies.
Conversion Funnel (CRO): Identification of critical points in the user journey. We analyze why users aren’t converting and propose data-driven improvements.
Goals & Data: Evaluation of the quality of your current data and review or redefinition of digital objectives, always geared towards conversion.
02
Development & Training
Based on the audit findings, we develop a clear and prioritized digital strategic plan. This plan includes specific recommendations and concrete steps to optimize your online presence, improve campaign performance, and maximize your data utilization.
We’ll define key KPIs and a measurement plan aligned with your new objectives.
Training: If required, I can offer personalized training and capacity-building sessions for your team or the responsible individual, ensuring knowledge transfer and autonomy in implementing the strategies.
Who is This Digital Consulting & Audit For?
This service is ideal for:
Entrepreneurs and SMEs facing challenges in their analytics or in optimizing their marketing actions.
Companies looking to re-evaluate their current digital strategy and optimize their investments.
Businesses that want to ensure their data is being collected and used correctly.
Anyone seeking expert, personalized advice or training to unlock the next level of digital growth.
If you’re looking for a consultancy (or a consultation with your team) that offers transparency, a data-driven approach, and a clear, customized roadmap, you’ve come to the right place
Need to Start from Scratch?
If you don’t yet have a defined analytics strategy, I also design and implement tailor-made measurement solutions for your website or app, from planning to ongoing monitoring.
